The Rise of BMX Freestyle is a 144 page book following the birth and evolution of the Haro brand and the role that the riders and employees had on the development of BMX Freestyle

In the summer of 1981, the outside world got its first taste of BMX freestyle. Bob Haro had taken the concept to a new audience in unfamiliar regions of the country,
and the explosion of interest that followed would begin to change the course of BMX forever.
Few activities in the history of mankind can lay claim to such a meteoric rise in youth popularity, and from its birthplace in southern California,
it began to reach out across North America, and would soon encompass the globe.

By 1986, freestyle had become legitimate; a way of life for those who chose to follow the path into a dynamic new sport.
The scene continued to be highly experimental and riders began to embrace other common interests like music and fashion.
Local towns and cities brought the thriving demographic together, ramps were constructed, contests were staged and new alliances formed.
Local bike shops prospered, and catered for the neighborhood crews who obsessively pushed the limits of their ability beyond the realms of their imagination.

Many were involved in the creation and evolution of the early freestyle scene. The inventiveness, courage and commitment of the early skate park riders,
who dominated and showcased an epic era in the sport. The ambition and energy of Bob Morales,
and his vision for the legitimacy of freestyle through his contest organization.
The inventive new brands that diversified to capitalise on the new craze with an innovative approach to the riders needs.
The young touring factory teams who lived the dream on the road, and saw the world for the first time along side there closest friends.
These individuals, and many more too numerous to mention, all played a part in building a foundation for the sport,
and helped generate and sustain the momentum of the movement.

But the vision and dedication of one man was crucial to freestyle’s early success.
Bob Haro shaped and refined the basic elements of what would have passed as an experimental craze.
He recognized the potential of a sport in its infancy and developed it, guiding it on its path skyward.

The freestyle fire raged through the decade, its radiant light guiding a generation of like minded souls towards there destiny.
Although darker, more introspective times lay ahead, freestyle had arrived, and the world had changed forever.

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